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Northern Trail Outfitters (NTO) has a variety of customers that include householder, businesses, and individuals. The following conditions exist within its system: NTO has a total of five million customers. Duplicate records exist, which is replicated across many systems, including Salesforce. Given these conditions, there is a lack of consistent presentation and clear identification of a customer record. Which three option should a data architect perform to resolve the issues with the customer data?
Correct Answer: A,C,E
Creating a unique global customer ID for each customer and storing that in all systems for referential identity (option A), investing in a data duplicate tool to de-dupe and merge duplicate records across all systems (option C), and creating a customer master database external to Salesforce as a system of truth and syncing the customer data with all systems (option E) are the three options that a data architect should perform to resolve the issues with the customer data. Option A ensures that each customer can be uniquely identified across different systems, option C eliminates duplicate records and improves data quality, and option E provides a consistent and reliable source of customer data for all systems. Using Salesforce CDC to sync customer data across all systems (option B) is not a good option, as it does not address the duplication or inconsistency issues. Duplicating customer records across the system and providing a two-way sync of data between the systems (option D) is also not a good option, as it may create more confusion and conflicts with customer data.