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The group that is well positioned to help the BA secure alignment for the initiative is C. Executive sponsors and sales leadership.
Power users and top sales earners are important stakeholders, but they may not have the authority to make decisions about the CRM system or drive adoption.
System admin and project manager are responsible for the technical aspects of the project, but they may not be able to address the concerns of the sales team.
Executive sponsors and sales leadership are the people who have the most authority to make decisions about the CRM system and drive adoption. They are also the people who can help to address the concerns of the sales team and get them on board with the initiative.
C does make sense since it's the new sales team that needs convincing and sales leadership would be someone they look for guidance on as opposed to a system admin and project manager who they won't know.
the answer is C