The ideation phase in SAP Design Thinking is centered on generating a wide range of creative ideas and possibilities. Here's why the correct answer is D:
* Creating choices (D):Ideation is about divergent thinking-exploring as many ideas as possible without judgment. SAP emphasizes creating choices to encourage innovation and ensure that teams consider multiple solutions before narrowing down options.
Incorrect Options:
* A. Defining choices:Defining choices occurs later in the process, during the prototyping or testing phases, when ideas are refined and evaluated.
* B. Limiting choices:Limiting choices contradicts the purpose of ideation, which is to expand possibilities rather than constrain them.
* C. Making choices:Making choices happens during the convergence phase, after ideation, when teams select the most promising ideas to prototype and test.