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Question 5/39
What are basic principles of field research? Note: There are 2 correct answers to this question.
Correct Answer: C,D
Field research is a cornerstone of SAP Design Thinking, focusing on understanding users in their natural environments. Here's why the correct answers are C and D:
* What people say is often not what they do, think or feel (C):SAP emphasizes the importance of observing behavior rather than relying solely on self-reported data. Users may not always articulate their true needs or actions, so field research involves observing and interpreting real-world behaviors.
* Ask a lot of "why" questions to get valuable data (D):Asking "why" questions helps uncover deeper insights and motivations. SAP encourages curiosity and probing to understand the root causes of user behaviors and challenges.
Incorrect Options:
* A. Focus on the users who represent your main customer group:While focusing on the target audience is important, SAP stresses the value of diverse perspectives, including extreme users, to uncover innovative insights.
* B. Take people out of their context and put them in an inspiring environment:Field research prioritizes observing users in their natural context to gather authentic data. Removing users from their environment can distort their behaviors and insights.
* What people say is often not what they do, think or feel (C):SAP emphasizes the importance of observing behavior rather than relying solely on self-reported data. Users may not always articulate their true needs or actions, so field research involves observing and interpreting real-world behaviors.
* Ask a lot of "why" questions to get valuable data (D):Asking "why" questions helps uncover deeper insights and motivations. SAP encourages curiosity and probing to understand the root causes of user behaviors and challenges.
Incorrect Options:
* A. Focus on the users who represent your main customer group:While focusing on the target audience is important, SAP stresses the value of diverse perspectives, including extreme users, to uncover innovative insights.
* B. Take people out of their context and put them in an inspiring environment:Field research prioritizes observing users in their natural context to gather authentic data. Removing users from their environment can distort their behaviors and insights.
- Question List (39q)
- Question 1: A workshop that you coached resulted in some paper-based ske...
- Question 2: What are key techniques for collecting data during empathic ...
- Question 3: You are in the research phase and a team is preparing interv...
- Question 4: As a Design Thinking coach, what rules of engagement do you ...
- Question 5: What are basic principles of field research? Note: There are...
- Question 6: Within business process related software implementation proj...
- Question 7: Why do we create prototypes in Design Thinking? Note: There ...
- Question 8: Which techniques are typically used in Design Thinking works...
- Question 9: If there is a thought leader or analyst available, during wh...
- Question 10: What is an output of the validation phase? Note: There is 1 ...
- Question 11: What is the goal of including extreme users in the 360° rese...
- Question 12: What techniques can be used in Synthesis? Note: There are 2 ...
- Question 13: What core components do you need to tackle a problem using D...
- Question 14: What is the Design Thinking pattern of the ideation phase? N...
- Question 15: Which of the following questions is an open-ended interview ...
- Question 16: What is the recommended practice when running an interview f...
- Question 17: Why is important to defer judgment during the ideation phase...
- Question 18: Wo first adopted Design Thinking for business context? Note:...
- Question 19: What are the main objectives of the "charretting" technique?...
- Question 20: In which areas does SAP Consulting typically use Design Thin...
- Question 21: What is the correct sequence of phases for the Design Thinki...
- Question 22: What are some of the principles of prototyping? Note: There ...
- Question 23: Why is time boxing important for coaching Design Thinking wo...
- Question 24: What are key principles when presenting a prototype as a rol...
- Question 25: How do you gain a deeper understanding of the problem? Note:...
- Question 26: What areas should be covered in a game plan? Note: There are...
- Question 27: You are in the synthesis phase and teams should share and sy...
- Question 28: You are in the phase when you capture interview results. Wha...
- Question 29: What is a key goal of the 360° research phase? Note: There i...
- Question 30: What is the correct approach for storytelling? Note: There i...
- Question 31: What activities do you perform in the Synthesis phase? Note;...
- Question 32: What is the aim of a brain dump exercise in the scoping phas...
- Question 33: Which of the following rules apply to the brainstorming tech...
- Question 34: What are techniques for reframing a design challenge? Note: ...
- Question 35: Why are brain dump exercises successful? Note; There are 3 c...
- Question 36: What are the objectives of the ideation phase? Note: There a...
- Question 37: After presenting the workshop challenge to the teams, they q...
- Question 38: How would you integrate Design Thinking activities into a so...
- Question 39: What is the goal of creating a "persona"? Note: There are 2 ...
