Thesynthesis phaseis where raw data from the discovery phase is analyzed and transformed into actionable insights. This phase involves both divergent and convergent thinking to organize information and identify patterns. Below is a detailed explanation of the correct answers:
* Definition:Deriving insights involves analyzing data to uncover patterns, themes, and opportunities for innovation.
* Why it's performed during synthesis:
* Insights form the basis for defining the design challenge and guiding subsequent phases.
* SAP Design Thinking methodology emphasizes the importance of synthesizing data to move from observations to actionable conclusions.