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Which of the following is the BEST way to mitigate the risk associated with fraudulent use of an enterprise's brand on Internet sites?
Correct Answer: C
* Scanning the Internet for Unauthorized Usage: * Proactive Detection: Continuously scanning the internet helps in identifying unauthorized use of the enterprise's brand, allowing for timely action to mitigate such activities. * Protection of Brand Integrity: By detecting unauthorized usage early, the organization can take steps to protect its brand reputation and prevent potential misuse or fraud. * Steps Involved: * Automated Monitoring Tools: Use automated tools to scan websites, social media platforms, and other online spaces for unauthorized use of the brand. * Incident Response: Develop a response plan to address incidents of unauthorized usage, including legal actions and takedown requests. * Comparison with Other Options: * Utilizing Data Loss Prevention (DLP) Technology: DLP focuses on preventing data breaches and leaks within the organization, not on monitoring external brand misuse. * Monitoring the Enterprise's Use of the Internet: Internal monitoring does not address external unauthorized use of the brand. * Developing Training and Awareness Campaigns: These are important for internal awareness but do not directly mitigate the risk of external fraudulent use. * Best Practices: * Regular Updates: Continuously update scanning tools and techniques to adapt to new methods of brand misuse. * Legal Support: Ensure legal frameworks are in place to act quickly against unauthorized usage. * CRISC Review Manual: Highlights the importance of proactive monitoring for brand protection and provides guidelines for effective implementation. * ISACA Guidelines: Discuss the role of external monitoring in identifying and addressing unauthorized use of the organization's brand. References: