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A firm has repeatedly experienced communication problems with three crucial suppliers. The firm's supply manager concludes that many of these problems are the result of not having regular business reviews with these suppliers. However, all three suppliers have indicated that they do not see the value in regular business reviews. Given this situation, which of the following is the BEST course of action for the supplier manager to take?
Correct Answer: D
* Identify Issues: Clearly define the communication problems and their impact on the business relationship. * Create a Structured Agenda: Developing a detailed agenda helps in focusing the discussions and ensuring all critical issues are addressed. * Demonstrate Value: Showing the suppliers the tangible benefits of regular business reviews can help in gaining their cooperation. * Continuous Improvement: Regularly scheduled meetings with a clear agenda can lead to improved communication and performance over time. References * Supplier Relationship Management Guidelines * Business Communication Best Practices * Performance Improvement Literature