Nonprofit-Cloud-Consultant Exam Dumps | A nonprofit organization needs an email marketing tool that will measure email engagement and evaluates

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Salesforce.Nonprofit-Cloud-Consultant.v2025-02-27.q121
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Question 38/121

A nonprofit organization needs an email marketing tool that will measure email engagement and evaluates the fit of prospective supporters. Which two factors should the consultant recommend?

A. Pardot Grading

B. Marketing Cloud Measures

C. Marketing Cloud Reporting

D. Pardot Scoring

Correct Answer: A,D

For a nonprofit organization needing an email marketing tool to measure email engagement and evaluate prospective supporters:
Pardot Grading: This measures how well a prospect fits the ideal customer profile based on criteria such as job title, industry, and location.
Pardot Scoring: This tracks a prospect's engagement with marketing materials, assigning points based on interactions such as email opens, clicks, and form submissions.
Combining Pardot Grading and Scoring provides a comprehensive view of both the quality and engagement level of prospective supporters.
Reference:
Salesforce Pardot Documentation
Salesforce Trailhead: Pardot Scoring and Grading

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