https://www.salesforce.com/products/marketing-cloud/faq/
For managing multiple communication channels, creating personalized journeys, automating message triggers, and linking communications to donations, the combination of NPSP and Marketing Cloud is the best solution. Marketing Cloud offers robust capabilities for email marketing, social media, mobile messaging, and more, integrated with Salesforce for a unified view of constituent interactions.
Steps:
Implement NPSP to manage donor and constituent information within Salesforce.
Set up Marketing Cloud and connect it to Salesforce using the Marketing Cloud Connect integration.
Configure Marketing Cloud to create personalized journeys for constituents based on their interactions and engagement history.
Use Marketing Cloud's automation features to trigger messages and manage multi-channel communications.
Link communication activities in Marketing Cloud to donation records in NPSP to track the impact of marketing efforts on fundraising outcomes.
Reference:
CertGod Nonprofit Cloud Consultant Guide: Recommends using Marketing Cloud for advanced marketing automation and multi-channel communications.
Salesforce Documentation on Marketing Cloud and NPSP Integration: Details on setting up and leveraging Marketing Cloud for nonprofits.