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Northern Trail Outfitters (NTO) wants to personalize emails and display different content based on customer points. NTO has limited development expertise and chooses to use dynamic content. What should the consultant consider when building dynamic content rules?
Correct Answer: D
Comprehensive and Detailed Explanation: The correct answer is D - Build rules before uploading the respective content. * Best practice is to define dynamic content rules first (e.g., "Points < 1000: Content A; Points 1000- 5000: Content B") before building and uploading the content blocks. * This makes setting up Dynamic Content Blocks in Content Builder easier and more structured. #Why others are wrong: * A: Custom Lists are older Email Studio concepts, not relevant to dynamic content best practices in Content Builder. * B: Standardizing field names is good practice, but not directly tied to dynamic content rule building. * C: Synchronized DEs are for Salesforce CRM data, which is not mentioned here. Exact Extract from Salesforce Official Documentation: Salesforce Help - Dynamic Content Setup: "Create rules for dynamic content before associating the respective content assets to ensure correct audience targeting within the email template." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_es_dynamic_content.htm) -