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Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email. Which design should the consultant recommend to perform their analysis?
Correct Answer: A
Comprehensive and Detailed Explanation: The correct answer is A - Set up and pull data from a SendLog Archive Data Extension. * To keep SendLogs manageable, best practice is to archive older data periodically to a different data extension. * This allows marketers to pull data for analysis without affecting the live SendLog performance. * Queries can then target the Archive DE based on email address for troubleshooting. #Why others are wrong: * B: Filtering on a massive SendLog DE without archiving is inefficient and slow. * C: Data Views (_Sent, _Subscriber) only store general send tracking data, not full SendLog personalization snapshots. * D: Tracking Extracts are for broader system tracking (sent, opens, clicks), not detailed troubleshooting with personalization. Exact Extract from Salesforce Official Documentation: Salesforce Help - SendLog Management Best Practices: "To maintain optimal performance, implement archiving for SendLog data by moving old records to archive Data Extensions at regular intervals." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_es_sendlog_best_practices.htm) -