Jayden works as a procurement manager for a large IT organisation. They are currently in their third round of negotiations with an increasingly frustrated software solutions provider. Ben is representing the supplier.
Jayden has made eye contact in the latestmeeting to confirm his understanding of each of Ben's points. What communication technique is Jayden demonstrating?
Correct Answer: A
Jayden's use ofeye contact to demonstrate understandingis a core element ofactive and effective listening.
This technique includes not only listening to spoken words but also using non-verbal cues (e.g., nodding, eye contact) to confirm comprehension and engagement. Effective listening is essential to ensure that both parties feel heard and respected, which can de-escalate tension and improve outcomes.
"Effective listening involves verbal and non-verbal behaviours that show attentiveness. Maintaining eye contact, nodding, and reflecting key points show engagement and help in building rapport and trust." (L4M5 Commercial Negotiation, 2nd edition, Section 3.3 - Communication Techniques in Negotiation)