While login rate is an indicator of system usage, a better measure of adoption in Sales Cloud is the number of Opportunities created, as it reflects actual engagement with sales activities. Monitoring the number of Opportunities created in the last 30 days can show if users are actively utilizing Sales Cloud for core functions like managing potential sales.
* Opportunity Creation as a Key Adoption Metric: Creating Opportunities indicates that sales reps are actively using the platform to track sales activities, which is a primary function of Sales Cloud.
* Complementing Login Metrics: This metric goes beyond mere logins to show that users are performing valuable tasks within the system, offering a more comprehensive view of adoption.
Option B (Events synchronized) and Option C (Cases closed) are not as directly tied to core sales activities in Sales Cloud. Salesforce highlights Opportunity management as a critical adoption metric, as noted in their Salesforce Adoption Guide.