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Cloud Kicks wants to measure the adoption of its Sales Cloud rollout. Which key performance indicator (KPI) should the consultant recommend?
Correct Answer: B
To measure the adoption of Sales Cloud, tracking user logins over the last month provides a direct indicator of how actively users are engaging with the platform. High login numbers typically correlate with increased adoption, as they reflect user engagement with Sales Cloud tools and features. * User Login as a KPI for Adoption: Salesforce adoption is often gauged through user login metrics, as they show how frequently users access the system, which is a basic indicator of engagement and utilization. * Supporting Adoption Goals: Monitoring login frequency helps identify areas where further training or support may be needed to improve adoption rates. Option A (Opportunities Closed Lost) and Option C (Community Contacts) do not directly measure Sales Cloud adoption. For more insight into adoption metrics, see Salesforce's recommendations on Salesforce Adoption Metrics, which includes login frequency as a core measure.