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The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort. Which three items will Validate check in an email message? Choose 3 answers
Correct Answer: B,D,E
Explanation Validate will check if words or phrases used may trigger spam filters, if correct syntax is used on any AMPScript in the email's code, and if personalization strings map to attributes or data extension fields. A is incorrect because Validate will not check if each content area specified in a dynamic content rule exists. C is incorrect because Validate will not check grammar and spelling in the email text.
Recent Comments (The most recent comments are at the top.)
DeepSeek - Feb 08, 2025
The correct answers are A, D, and E. Here’s the breakdown:
A. Each content area specified in a dynamic content rule exists. Validate ensures that dynamic content rules reference valid content areas in the email. If a rule points to a content area that doesn’t exist, the email may render incorrectly or fail to display dynamic content.
D. Correct syntax is used on any AMPScript in the email's code. Validate checks AMPscript syntax for errors (e.g., missing %% or incorrect functions). Syntax issues could break the email or cause personalization failures.
E. Personalization strings map to attributes or data extension fields. Validate verifies that personalization strings (e.g., %%FirstName%%) correspond to valid fields in the target Data Extension or attributes in the send context. Invalid references would result in blank values or errors.
Why the others are incorrect: B. Words or phrases that may trigger spam filters: Marketing Cloud’s Validate tool does not check for spam-triggering language. This is typically handled by third-party tools (e.g., Litmus, Return Path) or manual review.
C. Grammar and spelling in the email text: Validate focuses on technical validation, not editorial quality. Grammar and spelling checks require proofreading or external tools like Grammarly....
Recent Comments (The most recent comments are at the top.)
The correct answers are A, D, and E. Here’s the breakdown:
A. Each content area specified in a dynamic content rule exists.
Validate ensures that dynamic content rules reference valid content areas in the email. If a rule points to a content area that doesn’t exist, the email may render incorrectly or fail to display dynamic content.
D. Correct syntax is used on any AMPScript in the email's code.
Validate checks AMPscript syntax for errors (e.g., missing %% or incorrect functions). Syntax issues could break the email or cause personalization failures.
E. Personalization strings map to attributes or data extension fields.
Validate verifies that personalization strings (e.g., %%FirstName%%) correspond to valid fields in the target Data Extension or attributes in the send context. Invalid references would result in blank values or errors.
Why the others are incorrect:
B. Words or phrases that may trigger spam filters:
Marketing Cloud’s Validate tool does not check for spam-triggering language. This is typically handled by third-party tools (e.g., Litmus, Return Path) or manual review.
C. Grammar and spelling in the email text:
Validate focuses on technical validation, not editorial quality. Grammar and spelling checks require proofreading or external tools like Grammarly....