Online Access Free Marketing-Cloud-Administrator Exam Questions

No.# B.Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

No.# Custom roles override an individual user's granular permission assignments.

No.# Custom roles override an individual user's granular permission assignments.

No.# it is Email Attachments

No.# ans is C D

No.# answer is A: This ensures that subscribers are routed down the correct path based on their attributes or actions.

No.# A. ✅ Correct – Send Logs are based on data extensions, and they respect data retention settings configured during their creation. If archiving or retention is enabled, the system will manage the cleanup accordingly.

B. ✅ Correct – You can use SQL Query Activities in Automation Studio to join or reference Send Logs along with system data views (like _Sent, _Open, _Click), which is common for reporting and analytics.

C. ❌ Incorrect – There is no hard limit of three Send Logs per business unit. You can create multiple Send Logs as needed, though best practices recommend limiting them for manageability and performance.

D. ❌ Incorrect – AMPscript is not used to pull data from Send Logs inside an email. AMPscript can be used to log data into a Send Log during the email send process but not to query Send Log data for use during rendering.

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No.# DeepSeek's answer is incorrect. There is a wait activity in Automation Studio

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No.# B. Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.

Explanation:

Accessing the Report: In Email Studio, navigate to the Tracking section and select the "Account Send Summary" report. This report provides a comprehensive overview of all email sends within the account.

No.# D. Dynamic Content Wizard

Explanation:
The customer requires a low-maintenance, user-friendly solution to display gender-specific content (men's/women's shoes) based on a Gender field in their sendable Data Extension.

Dynamic Content Wizard (Option D) allows the customer to create dynamic content rules using a point-and-click interface, without writing code. They can set rules like:

If Gender = Male, show Men’s Shoes content block.

If Gender = Female, show Women’s Shoes content block.

AMPscript Conditionals (Option A) would achieve the same result but require coding knowledge, which the customer lacks. Maintaining AMPscript over time would risk errors if they lack technical resources.

No.# Answer:
D. Remove Marketing Cloud Viewer

Explanation:
The business analyst has two roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer.

Marketing Cloud Viewer grants read-only access, which prevents the user from performing data imports.

Marketing Cloud Channel Manager includes permissions to manage audiences and execute sends but does not inherently grant data import capabilities.

No.# Correct answer A. Parameter Manager.

Explanation:

Parameter Manager: This feature allows you to define and manage UTM parameters that are automatically appended to the URLs in your emails. By configuring the Parameter Manager, you ensure consistent tracking across all your email campaigns without the need to manually add UTM parameters to each link

No.# Correct answer is D. Remove the Marketing Cloud Viewer Role

The user's inability to send emails is due to the Marketing Cloud Viewer role, which explicitly denies email sending permissions. To resolve this issue, you should remove the Marketing Cloud Viewer role from the user's assigned roles. This action will eliminate the restrictive permissions preventing email sends.

No.# The correct answer is A. Apply the Marketing Cloud for AppExchange User option as well.

Explanation:
To resolve the "Insufficient User Permissions" error when setting up Marketing Cloud Connect:

Marketing Cloud for AppExchange Admin grants permissions to configure the integration (e.g., mapping objects, setting up syncs).

Marketing Cloud for AppExchange User grants permissions to execute integration tasks (e.g., sending data between systems).

If only the Admin option is selected, the user can configure settings but lacks the permissions to act as an integrated user. Adding the User permission set fixes this gap.

Why Other Options Fail:
B. Reset passwords: This addresses authentication token issues, not missing permissions.

C. User mappings: Mappings link Salesforce users to Marketing Cloud users but don’t resolve permission set errors.

D. Permission sets: While administrative roles are important, the error specifically relates to the AppExchange User permission set, not general admin roles....

No.# The correct answers are A, D, and E. Here’s the breakdown:

A. Each content area specified in a dynamic content rule exists.
Validate ensures that dynamic content rules reference valid content areas in the email. If a rule points to a content area that doesn’t exist, the email may render incorrectly or fail to display dynamic content.

D. Correct syntax is used on any AMPScript in the email's code.
Validate checks AMPscript syntax for errors (e.g., missing %% or incorrect functions). Syntax issues could break the email or cause personalization failures.

E. Personalization strings map to attributes or data extension fields.
Validate verifies that personalization strings (e.g., %%FirstName%%) correspond to valid fields in the target Data Extension or attributes in the send context. Invalid references would result in blank values or errors.

Why the others are incorrect:
B. Words or phrases that may trigger spam filters:
Marketing Cloud’s Validate tool does not check for spam-triggering language. This is typically handled by third-party tools (e.g., Litmus, Return Path) or manual review.

C. Grammar and spelling in the email text:
Validate focuses on technical validation, not editorial quality. Grammar and spelling checks require proofreading or external tools like Grammarly....

No.# C. Flexibility to wait based on duration or a specific time.

Explanation:

Journey Builder offers the ability to add Wait activities that pause contacts for a specified duration or until a specific time or event occurs. This flexibility allows for more precise control over the timing of customer interactions within a journey. In contrast, Automation Studio operates on predefined schedules and does not provide the same level of granular control over wait times between activities.

No.# The correct answer is B. Entry Source attributes are available in Journey Settings.

Explanation:
To ensure Journey Builder directs subscribers correctly, you must confirm that the attributes from the entry source (e.g., data extension fields or event data) are accessible in Journey Settings. These attributes are critical for evaluating conditions in Decision Splits, personalizing content, or triggering actions. If the journey cannot reference the entry source data, it will fail to route subscribers properly.

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