Marketing-Cloud-Administrator Exam Dumps | A customer with limited technical resources has requested assistance in setting up a small email deployment

<< Prev Question Next Question >>

Question 60/73

A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.

A. AMP script conditional against the Gender field

B. AMP script lookup Rows functions

C. A/B Test content type

D. Dynamic Content Wizard

Recent Comments (The most recent comments are at the top.)

DeepSeek - Feb 08, 2025

D. Dynamic Content Wizard

Explanation:
The customer requires a low-maintenance, user-friendly solution to display gender-specific content (men's/women's shoes) based on a Gender field in their sendable Data Extension.

Dynamic Content Wizard (Option D) allows the customer to create dynamic content rules using a point-and-click interface, without writing code. They can set rules like:

If Gender = Male, show Men’s Shoes content block.

If Gender = Female, show Women’s Shoes content block.

AMPscript Conditionals (Option A) would achieve the same result but require coding knowledge, which the customer lacks. Maintaining AMPscript over time would risk errors if they lack technical resources.

Question 60/73

Recent Comments (The most recent comments are at the top.)

LEAVE A REPLY

Download PDF File