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Scenario: NexTech Innovations, a dynamic tech startup located in Seoul, South Korea, is renowned for its advancements in artificial intelligence and robotics. Serving a global clientele, NexTech encountered a sudden obstacle when a critical supplier abruptly ceased operations, disrupting their supply chain and threatening their ability to deliver products on schedule. Recognizing the need for resilience, NexTech initiated the implementation of a robust business continuity management system (BCMS) based on ISO 22301. NexTech's top management established a project team of five members and appointed Rebecca, the lead operations manager, as the project manager. The BCM team was tasked with the effective implementation of the BCMS in line with ISO 22301 requirements. Rebecca worked with the top management to analyze the internal context of the company to define the BCMS scope, focusing on assessing and determining who is responsible for coordinating and managing activities at different organizational levels. The project team divided the implementation project into smaller tasks, identifying the personnel, equipment, and materials needed for each. Rebecca personally handled resource allocation to implement and support the BCMS. Meanwhile, the top management ensured active involvement and commitment at all levels of the organization to enhance the BCMS's effectiveness. Rebecca and the team drafted and published the business continuity policy on the company's website. However, some employees found the technical jargon challenging to understand, so comprehensive training sessions were held to address this issue. These measures strengthened NexTech's resilience and enhanced client trust by proactively addressing potential disruptions. To understand the internal context of NexTech, Rebecca and the top management focused on analyzing who coordinates and manages the activities of the company. Which level of the company did they consider in this case?
Correct Answer: A
Internal Context Analysis * Clause 4.1 in ISO 22301 highlights the importance of understanding the strategic roles and responsibilities in managing business continuity activities. Strategic Consideration * By focusing on who coordinates and manages activities, NexTech's analysis at the strategic level ensures alignment of continuity management with overarching business goals. Leadership Involvement * Top management's involvement in strategic analysis demonstrates leadership commitment as per Clause 5.1 of ISO 22301.