A main objective of a pilot project for introducing a new test tool into an organization is to learn more detail about the tool and how it fits with existing processes. states this as follows:
A pilot project should be conducted before introducing a new test tool into an organization in order to learn more about how to use it effectively and efficiently in your context and how it will interact with other tools and processes.
A pilot project is not meant to immediately save cost for current projects in your organisation (A), as it may require additional resources and time to set up and evaluate the tool. A pilot project is not meant to show competitors that your organisation is improving its test process (B), as it is an internal activity that may not be visible or relevant to external parties. A pilot project is not meant to motivate the test team and make testers feel valued, as it may cause resistance or frustration if the tool is not suitable or easy to use.