Maintaining "buy-in" and continuous engagement requireswell-planned communication with all key internal and external stakeholders and the Board of Directors. Inclusive communication fosters alignment, trust, and shared ownership of the strategic process. The IASP SPP framework stresses that stakeholder engagement across organizational levels and external partners reduces resistance and supports implementation success. Limiting communication to only shareholders, the board, or senior management excludes vital participants and undermines broad support.#IASP SPP Study Guide - Stakeholder Engagement#
#Freeman, Strategic Management#