While public image may influence perception, it isnot a fundamental factor in defining the strategy or business model. Core considerations include identifying customer segments, crafting value propositions, and articulating market assumptions that ground strategic decisions. The IASP SPP curriculum advises focusing on controllable and strategic elements that drive competitive advantage and business viability rather than external media image, which can be volatile and less directly actionable.#IASP SPP Study Guide - Strategy Development##Osterwalder & Pigneur, Business Model Generation#