An effective vision statement provides afuture-oriented, inspiring picture of what the organization aspires to become. It motivates stakeholders and guides strategic direction without prescribing detailed strategies or financial targets. The IASP SPP curriculum stresses that clear and compelling vision statements align organizational efforts and build shared purpose. While precision and completeness are valuable, the primary role of vision is aspirational, not operational.#IASP SPP Study Guide - Vision and Mission#
#Drucker, The Practice of Management#