An effective communications strategy for change recognizes thata one-size-fits-all message is insufficient.
Instead, messages must be tailored to different stakeholder groups, using appropriate channels and timing to maximize relevance and engagement. The IASP SPP curriculum stresses segmentation, sequencing, and personalization as key to overcoming resistance and fostering buy-in. A single standard message risks alienating groups with diverse concerns and information needs, reducing overall effectiveness. Thoughtful communication planning considers varied audience perspectives to facilitate smooth change implementation.
#IASP SPP Study Guide - Change Communication##Kotter, Leading Change#