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| Exam Code: | Marketing-Cloud-Email-Specialist |
| Exam Name: | Salesforce Certified Marketing Cloud Email Specialist |
| Certification Provider: | Salesforce |
| Free Question Number: | 46 |
| Version: | v2023-01-14 |
| Rating: | |
| # of views: | 4157 |
| # of Questions views: | 85922 |
| Go To Marketing-Cloud-Email-Specialist Questions | |
Recent Comments (The most recent comments are at the top.)
No.# Wrong answer, definitely C
No.# Karup K, That's what it says, no need to repeat!
No.# B. Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
Explanation:
Option B is the best choice for building confidence in Northern Trail Outfitters' dynamic email capabilities. Using Preview and Test allows the marketing team to simulate how the email will appear for a specific subscriber or segment of subscribers, providing a realistic preview of the dynamic content in action. By sending the email to internal team members, they can review and verify that the dynamic content is working as intended, helping to build confidence in the accuracy and effectiveness of NTO's dynamic email capabilities.
Option A, using a Guided Send to perform a test send, is also a valid option, but it may not provide as targeted of a test audience as selecting a specific subscriber for preview and test.
Option C, using CloudPages to duplicate the dynamic code and test it with manual subscriber inputs, may not accurately simulate real-world scenarios and subscriber data, potentially leading to inaccurate or incomplete testing results....
No.# User
Salesforce Marketing cloud email specialist certification exam question. The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends. Which content block should the team use to capture this information directly from the inbox for some subscribers?
ChatGPT
To capture information directly from the inbox for some subscribers in Salesforce Marketing Cloud, the appropriate content block to use would be the "Survey Content Block."
The Survey Content Block allows you to create custom surveys or forms within your email campaigns, enabling you to collect valuable data directly from subscribers when they interact with your email. This data can then be used to build out subscriber profiles and improve segmentation for future sends, as requested by the customer success team at Northern Trail Outfitters.
User
choose the correct answer A. Einstein content block
B. Smart capture block
C. Interactive Email Form block
ChatGPT
The correct answer is C. Interactive Email Form block.
The Interactive Email Form block allows subscribers to input information directly within the email itself, facilitating data collection without requiring the user to navigate away from the email. This functionality aligns with the goal of capturing information directly from the inbox for subscribers, making it the most suitable option for improving segmentation and building out subscriber profiles.
User
Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out
compliance across multiple marketing platform these files contain only the previous day's opt-out
updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?
A. Automation Notification Settings
B. Import Activity Notification Settings
C. Configured Alert Manger Settings
ChatGPT
The correct answer is B. Import Activity Notification Setti...
No.# B. Add each Send Email activity to different steps in an automation.
Explanation:
To ensure that each email is fully sent before the next one begins sending in Automation Studio, you should add each Send Email activity to different steps in the automation. This way, each email send will be scheduled sequentially, ensuring that the next email won't begin sending until the previous one has completed its sending process.
Option A, adding each Send Email activity to a single step, would send all emails simultaneously, potentially causing overlaps or concurrency issues.
Option C, including a Verification activity between each step, wouldn't necessarily control the sequential sending of emails. Verification activities are typically used to validate data or conditions and are not directly related to controlling the timing of email sends.
Therefore, option B is the correct choice to ensure that each email is fully sent before the next one begins sending in Automation Studio.
No.# C. Behavioral Trigger
Explanation:
A Behavioral Trigger activity in Journey Builder allows Northern Trail Outfitters to continue a customer acquisition journey after a purchase is made on its website. This type of activity is triggered by specific actions or behaviors taken by the customer, such as making a purchase. Once the trigger event occurs, the journey can proceed to send relevant follow-up communications, offers, or actions tailored to the customer's behavior, such as providing post-purchase recommendations or inviting them to join loyalty programs.
No.# B. Specify character encoding in import file.
Explanation:
When importing an encrypted file of subscribers' favorite colors into a data extension in Salesforce Marketing Cloud, it's crucial to ensure that the character encoding is specified correctly in the import file. Character encoding defines how characters are represented in the file, including any encryption or encoding applied.
Option A, "Manage Files in File Transfer," refers to managing files in the File Transfer activity, which is not directly related to specifying character encoding for import files.
Option C, "Configure Field-Level Encryption in import file," involves encrypting specific fields within the import file itself, which is not directly relevant to the scenario described.
Therefore, option B is the most appropriate choice for ensuring the successful import of an encrypted file while maintaining the integrity of the data during the import process.
No.# User
Salesforce Marketing cloud email specialist certification exam question. The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends. Which content block should the team use to capture this information directly from the inbox for some subscribers?
ChatGPT
To capture information directly from the inbox for some subscribers in Salesforce Marketing Cloud, the appropriate content block to use would be the "Survey Content Block."
The Survey Content Block allows you to create custom surveys or forms within your email campaigns, enabling you to collect valuable data directly from subscribers when they interact with your email. This data can then be used to build out subscriber profiles and improve segmentation for future sends, as requested by the customer success team at Northern Trail Outfitters.
User
choose the correct answer A. Einstein content block
B. Smart capture block
C. Interactive Email Form block
ChatGPT
The correct answer is C. Interactive Email Form block.
The Interactive Email Form block allows subscribers to input information directly within the email itself, facilitating data collection without requiring the user to navigate away from the email. This functionality aligns with the goal of capturing information directly from the inbox for subscribers, making it the most suitable option for improving segmentation and building out subscriber profiles.
User
Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out
compliance across multiple marketing platform these files contain only the previous day's opt-out
updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?
A. Automation Notification Settings
B. Import Activity Notification Settings
C. Configured Alert Manger Settings
ChatGPT
The correct answer is B. Import Activity Notification Setti...
No.# C. AMPscript Search Functions
Explanation:
To achieve the level of personalization described, including details about loyalty members' profiles, point balance, and purchase behavior, AMPscript Search Functions would be the most appropriate choice. AMPscript is a scripting language that allows for advanced personalization and customization within emails sent through Salesforce Marketing Cloud.
AMPscript Search Functions enable marketers to search and retrieve data from various data extensions within Marketing Cloud. This would allow the marketer to access the necessary information about loyalty members' profiles, point balances, and purchase behavior stored across different data extensions and dynamically insert it into the email content.
While Enhanced Dynamic Content Blocks and Personalization Strings are also useful features in Salesforce Marketing Cloud, they may not provide the level of flexibility and customization required to pull data from multiple data extensions and incorporate it into the email content as effectively as AMPscript Search Functions....
No.# A. Create CloudPages to collect and subscribe users.
Explanation:
CloudPages in Salesforce Marketing Cloud allow marketers to create landing pages or web forms to collect consumer information, including email addresses. By creating CloudPages specifically designed to collect user information obtained from social channels, marketers can effectively gather the necessary data for future mailing lists. This method ensures compliance with data protection regulations and provides a seamless way for users to subscribe voluntarily.
No.# The correct answer is C. Interactive Email Form block.
The Interactive Email Form block allows subscribers to input information directly within the email itself, facilitating data collection without requiring the user to navigate away from the email. This functionality aligns with the goal of capturing information directly from the inbox for subscribers, making it the most suitable option for improving segmentation and building out subscriber profiles.
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No.# it's C
No.# What is this malformed question?
No.# Should be C
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No.# Should be A
https://help.salesforce.com/s/articleView?id=000382076&type=1
No.# Should be A