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Exam Code:	Marketing-Cloud-Email-Specialist
Exam Name:	Salesforce Certified Marketing Cloud Email Specialist
Certification Provider:	Salesforce
Free Question Number:	129
Version:	v2020-07-01
Rating:
# of views:	8463
# of Questions views:	517811
Go To Marketing-Cloud-Email-Specialist Questions

Recent Comments (The most recent comments are at the top.)

Upeka Kelly - Jan 09, 2025

No.# Priya are you sure?

priya - Dec 08, 2024

No.# it should be d

Hermosa - Dec 09, 2023

I did pass the Marketing-Cloud-Email-Specialist exam at the first attempt after one month of preparation. This is a good reference material to start preparing for the exam. Thank you.

Nick - Nov 20, 2023

No.# B & C is correct

Nick - Nov 20, 2023

No.# 1 - "NTO wants to use a point and click tool to test segmentation"
2 - "NTO will need to automate there freshing of the segment"

Answers: B & D

Nick - Nov 20, 2023

No.# It is B

Nick - Nov 20, 2023

No.# A & D

Nick - Nov 20, 2023

No.# Correction: click conversions/click-through-conversions are anchor tags '<a>' w/ the conversion attribute set to true 'conversion="true" ' to where SFMC counts the click as a conversion.
All click conversions are clicks, but not all clicks are click conversions.

Nonetheless, Path optimizers, and A/B tests for that matter, cannot detect that metric so D is the only one.

Nick - Nov 20, 2023

No.# It is B & C -- I looked for option 'E': Torture. Pain. Misery.
But I didn't find it so B & C is correct.

Nick - Nov 20, 2023

No.# B & D

Nick - Nov 20, 2023

No.# Should be B, C, D

Nick - Nov 20, 2023

No.# All but B

For A, which was left out by the answer (https://help.salesforce.com/s/articleView?id=sf.mc_es_create_user_initiated_email_interaction.htm&type=5)

Nick - Nov 06, 2023

No.# D is right.

Nick - Nov 06, 2023

No.# C is correct in this context.
A CAN be correct IF the file was zipped or encrypted when it was uploaded to the SFTP site.

Nick - Nov 06, 2023

No.# Correct option is A.
While 'B' is not incorrect, A is the better option.

Nick - Nov 06, 2023

No.# I like A actually.
A couple things:
- To Judith's point, anything a filter activity can do, a SQL activity can do. Be careful with this, though; the goal is for marketing specialists to resolve this problem, not developers, ergo, 98% of the time filters is the answer.
- I am presuming the context of this question is that ad-hoc filtered data extensions (DEs) are being used for their sends so they want to ameliorate efficiency by automating filter refreshes.

Nick - Nov 06, 2023

No.# Remember, conversions/click-through-conversion are desired actions on a website instigated by an email click (CTA).
Journey path optimizers cannot determine that (limited to open, click, and unsub)

Nick - Nov 06, 2023

No.# Correct answer is B

(A) Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff. -
While technically feasible, this is not best practice.

C & D are non-existent

Nick - Nov 06, 2023

No.# Correct answers are B & D

Hazel - Jul 18, 2023

Thank you for this good Marketing-Cloud-Email-Specialist guide.

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Exam Question List: 3 commentQuestion 1: Northern Train Outfitters wants the From Name on the monthly...; Question 2: A marketer plans to send a Commercial email. Which two crite...; Question 3: When sending to data extensions what is the default publicat...; Question 4: Other than an image a file must be XX MB or less in size?...; Question 5: What are the 4 steps to create dynamic content?...; 2 commentQuestion 6: NTO has a small catalogue of items featured in company email...; Question 7: A marketer wants to overwrite the data in a data extension o...; Question 8: What is a Master Unsubscribe?; Question 9: Which combination of audiences can be selected in the recipi...; 2 commentQuestion 10: When importing data into marketing cloud the list detective ...; Question 11: A marketer sends an email to a sendable data extension that ...; 1 commentQuestion 12: The marketing team at Northern Trail Outfitters (NTO) is wor...; 1 commentQuestion 13: Which send process can use Sender Profiles? (Choose 3)...; 1 commentQuestion 14: What information and data about the performance of an indivi...; Question 15: What happens when subscribers click the default "One-Click U...; 1 commentQuestion 16: What are some of the best practices to drive engagement with...; Question 17: Northern Train Outfitters sends email order confirmations to...; Question 18: Northern Trail Outfitters' marketing team includes the neare...; Question 19: A marketer created dynamic content for an upcoming campaign ...; 1 commentQuestion 20: The marketing manager of Northern Trail Outfitters is intere...; 2 commentQuestion 21: A marketer from NTO wants to share multiple assets in conten...; 2 commentQuestion 22: A marketer has been tasked with ensuring Northern Trail Outf...; Question 23: NTO used to maintain enterprise wide opt out for two segment...; Question 24: How can AMPscript customize email messages?...; 1 commentQuestion 25: What is a media query and how is it used? (Choose 2)...; 2 commentQuestion 26: The IT department at Northern Trail Outfitters would like to...; Question 27: A marketer created dynamic content for an upcoming campaign ...; Question 28: What is the number one trend being seen in the email marketi...; Question 29: Northern Trail Outfitters (NTO) wants to ensure its emails a...; Question 30: When using a mobile-optimized template, what causes the mobi...; Question 31: A marketer wants to delete subscribers from a data extension...; Question 32: What happens if you do not deal with bounce rates of 20% or ...; 2 commentQuestion 33: Northern Trail Outfitters (NTO) is currently sending out a s...; Question 34: We are creating a custom html paste email within content bui...; 1 commentQuestion 35: TheIT department at NTO would like to receive the email noti...; Question 36: Northern Trail Outfitters sent three different emails as par...; Question 37: Describe email design best practices. What are the 3 stages ...; Question 38: Northern Trail Outfitters just launched a new line of tents ...; 1 commentQuestion 39: A marketer needs to test personalized content in an email pr...; Question 40: A marketing manager needs to evaluate two creative versions ...; Question 41: A marketing team is using two systems to send emails. The te...; 2 commentQuestion 42: NTO completed a data review process and discovered their dat...; 2 commentQuestion 43: A marketer for Northern Trail Outfitters needs to share mult...; Question 44: Northern Trail Outfitters (NTO) wants to leverage Content Bu...; Question 45: Northern Trail Outfitters (NTO) is launching a custom, corpo...; Question 46: Which feature can segment on behavioural data?...; Question 47: Where can a filtered data extension by manually refreshed? S...; Question 48: What are some of the acquisition method for allowing subscri...; Question 49: What is an Automation Studio activity? (Choose 3)...; Question 50: What is a best practice regarding the on boarding of new sub...; Question 51: NTO outfitters wants its email to renders mobile and desktop...; Question 52: What are some of the acquisition methods to allow for subscr...; 1 commentQuestion 53: TO would like to evaluate which email content customers clic...; Question 54: An email marketer is writing the next send's subject line. W...; 2 commentQuestion 55: A marketer for Northern Trail Outfitters (NTO) needs to dyna...; Question 56: A marketing associate at Northern Trail Outfitters must desi...; Question 57: A marketer uses Email Approvals. In which send process must ...; Question 58: Which data model should be used to create a Group?...; Question 59: What are Data Filters in the Marketing Cloud and how are the...; Question 60: A team wants to import a file with column names that do not ...; Question 61: Northern Trail Outfitters (NTO) would like to send shipping ...; Question 62: NTO email teams creating a reusable content block for its de...; 1 commentQuestion 63: Northern Trail Outfitters (NTO) has a small catalog of items...; Question 64: What are some ways that a marketer can improve deliverabilit...; Question 65: Which two features can be inserted into the code using a sys...; Question 66: orthern trail outfitters (NTO) is currently sending out a si...; 1 commentQuestion 67: A national public university distributed a newsletter to alu...; Question 68: A company has one million subscribers. The company has a Mas...; Question 69: A marketer is completing a Send Preview based on a pre-deplo...; 2 commentQuestion 70: Northern Trail Outfitters would like to use a File Drop Star...; 2 commentQuestion 71: How is Primary Key used?; Question 72: Northern Trail Outfitters (NTO) has created a new onboarding...; Question 73: Which segment can be manually refreshed under Actions? (Choo...; Question 74: What is a personalization string?...; Question 75: To make a data extension sendable what must it contain. (Sel...; Question 76: Northern Trail Outfitters (NTO) would like to improve email ...; Question 77: A marketer is designing email for mobile devices. Which thre...; 1 commentQuestion 78: What are the ways that data can be imported into the marketi...; 1 commentQuestion 79: NTO wants to use a point and click tool to test segmentation...; 1 commentQuestion 80: Northern Trail Outfitters (NTO) just hired a new associate w...; 1 commentQuestion 81: A marketer needs to import a text file and does not have acc...; Question 82: Some of the best practices for interacting with potential an...; Question 83: What is a true statement about Automation Studio?...; Question 84: A marketer send an early engagement email to contact who hav...; Question 85: Which method of storing subscriber information allows a mark...; Question 86: The marketing team at a bank need to receive a file of all s...; 3 commentQuestion 87: Which statement regarding editing an email template is true?...; Question 88: A marketing manager is reporting on the degree of customer e...; Question 89: The email marketing manager at NTO would like to build a new...; Question 90: NTO would like to create a landing page that displays subscr...; Question 91: Which feature can be included in a content box? (Choose 3)...; 3 commentQuestion 92: A marketer is building a highly personalized email that is s...; Question 93: A marketer is designing an email and wants to add extra mess...; Question 94: A marketer developed an email with personalized content base...; Question 95: Where can a marketer go to learn more information about usin...; Question 96: A customer managed to automate nightly imports and also has ...; Question 97: What is a true statement about Subscriber Key? (Choose 3)...; Question 98: Which two subscriber audiences can be created by using Measu...; Question 99: Which is a fundamental component of coding responsive emails...; Question 100: A marketing team is using the Import Activity to import a CS...; Question 101: What does Exact Target do to help protect your data when you...; Question 102: An account has Subscriber Key enabled, and will be providing...; Question 103: Which two best practices should the customer follow to ensur...; Question 104: A national landscaping company wants to send targeted emails...; Question 105: What are 2 ways to improve deliverability?...; 3 commentQuestion 106: A new data extension name orders contains order data one row...; 4 commentQuestion 107: A marketer wants to ensure that customers on a list want to ...; Question 108: Which type of data can a subscriber easily update via the Pr...; Question 109: A marketing associate at Northern Trail Outfitters must crea...; Question 110: When does the validation of email address occur when using a...; Question 111: A marketer is using a list-based sending, and wants to segme...; Question 112: A marketer develop an email with personalized content based ...; Question 113: What tool is recommended to render personalization strings, ...; Question 114: Using measures, what data can a marketer use to segment an a...; Question 115: A marketer wants to overwrite the data in a data extension o...; 1 commentQuestion 116: Northern Trait Outfitters is using a Smart Capture form on a...; Question 117: A marketing team would like to send an email to an audience ...; Question 118: NTO is having its annual footwear sale,NTO wants to top its ...; Question 119: How can a subscriber update their profile attributes?...; Question 120: A marketer is preparing an email for sending and completing ...; Question 121: NTO wants to display different content areas based on the su...; 2 commentQuestion 122: A marketer is using an import activity on a nightly basis to...; Question 123: When Deploying a send to its customers, a marketing team wou...; Question 124: A marketer wants to grow the company's email subscriber list...; Question 125: Select three (3) best practices for interacting with potenti...; Question 126: An email marketing team has been tasked with building a new ...; Question 127: A marketer sends an email to a sendable data extension. The ...; Question 128: Northern Train Outfitters has a Master Customer List in a sh...; Question 129: What can a marketer do to enhance a Welcome Series campaign?...

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