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Question 33/129
Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?
How can this be accomplished most efficiently?
Correct Answer: D
- Question List (129q)
- 3 commentQuestion 1: Northern Train Outfitters wants the From Name on the monthly...
- Question 2: A marketer plans to send a Commercial email. Which two crite...
- Question 3: When sending to data extensions what is the default publicat...
- Question 4: Other than an image a file must be XX MB or less in size?...
- Question 5: What are the 4 steps to create dynamic content?...
- 2 commentQuestion 6: NTO has a small catalogue of items featured in company email...
- Question 7: A marketer wants to overwrite the data in a data extension o...
- Question 8: What is a Master Unsubscribe?
- Question 9: Which combination of audiences can be selected in the recipi...
- 2 commentQuestion 10: When importing data into marketing cloud the list detective ...
- Question 11: A marketer sends an email to a sendable data extension that ...
- 1 commentQuestion 12: The marketing team at Northern Trail Outfitters (NTO) is wor...
- 1 commentQuestion 13: Which send process can use Sender Profiles? (Choose 3)...
- 1 commentQuestion 14: What information and data about the performance of an indivi...
- Question 15: What happens when subscribers click the default "One-Click U...
- 1 commentQuestion 16: What are some of the best practices to drive engagement with...
- Question 17: Northern Train Outfitters sends email order confirmations to...
- Question 18: Northern Trail Outfitters' marketing team includes the neare...
- Question 19: A marketer created dynamic content for an upcoming campaign ...
- 1 commentQuestion 20: The marketing manager of Northern Trail Outfitters is intere...
- 2 commentQuestion 21: A marketer from NTO wants to share multiple assets in conten...
- 2 commentQuestion 22: A marketer has been tasked with ensuring Northern Trail Outf...
- Question 23: NTO used to maintain enterprise wide opt out for two segment...
- Question 24: How can AMPscript customize email messages?...
- 1 commentQuestion 25: What is a media query and how is it used? (Choose 2)...
- 2 commentQuestion 26: The IT department at Northern Trail Outfitters would like to...
- Question 27: A marketer created dynamic content for an upcoming campaign ...
- Question 28: What is the number one trend being seen in the email marketi...
- Question 29: Northern Trail Outfitters (NTO) wants to ensure its emails a...
- Question 30: When using a mobile-optimized template, what causes the mobi...
- Question 31: A marketer wants to delete subscribers from a data extension...
- Question 32: What happens if you do not deal with bounce rates of 20% or ...
- 2 commentQuestion 33: Northern Trail Outfitters (NTO) is currently sending out a s...
- Question 34: We are creating a custom html paste email within content bui...
- 1 commentQuestion 35: TheIT department at NTO would like to receive the email noti...
- Question 36: Northern Trail Outfitters sent three different emails as par...
- Question 37: Describe email design best practices. What are the 3 stages ...
- Question 38: Northern Trail Outfitters just launched a new line of tents ...
- 1 commentQuestion 39: A marketer needs to test personalized content in an email pr...
- Question 40: A marketing manager needs to evaluate two creative versions ...
- Question 41: A marketing team is using two systems to send emails. The te...
- 2 commentQuestion 42: NTO completed a data review process and discovered their dat...
- 2 commentQuestion 43: A marketer for Northern Trail Outfitters needs to share mult...
- Question 44: Northern Trail Outfitters (NTO) wants to leverage Content Bu...
- Question 45: Northern Trail Outfitters (NTO) is launching a custom, corpo...
- Question 46: Which feature can segment on behavioural data?...
- Question 47: Where can a filtered data extension by manually refreshed? S...
- Question 48: What are some of the acquisition method for allowing subscri...
- Question 49: What is an Automation Studio activity? (Choose 3)...
- Question 50: What is a best practice regarding the on boarding of new sub...
- Question 51: NTO outfitters wants its email to renders mobile and desktop...
- Question 52: What are some of the acquisition methods to allow for subscr...
- 1 commentQuestion 53: TO would like to evaluate which email content customers clic...
- Question 54: An email marketer is writing the next send's subject line. W...
- 2 commentQuestion 55: A marketer for Northern Trail Outfitters (NTO) needs to dyna...
- Question 56: A marketing associate at Northern Trail Outfitters must desi...
- Question 57: A marketer uses Email Approvals. In which send process must ...
- Question 58: Which data model should be used to create a Group?...
- Question 59: What are Data Filters in the Marketing Cloud and how are the...
- Question 60: A team wants to import a file with column names that do not ...
- Question 61: Northern Trail Outfitters (NTO) would like to send shipping ...
- Question 62: NTO email teams creating a reusable content block for its de...
- 1 commentQuestion 63: Northern Trail Outfitters (NTO) has a small catalog of items...
- Question 64: What are some ways that a marketer can improve deliverabilit...
- Question 65: Which two features can be inserted into the code using a sys...
- Question 66: orthern trail outfitters (NTO) is currently sending out a si...
- 1 commentQuestion 67: A national public university distributed a newsletter to alu...
- Question 68: A company has one million subscribers. The company has a Mas...
- Question 69: A marketer is completing a Send Preview based on a pre-deplo...
- 2 commentQuestion 70: Northern Trail Outfitters would like to use a File Drop Star...
- 2 commentQuestion 71: How is Primary Key used?
- Question 72: Northern Trail Outfitters (NTO) has created a new onboarding...
- Question 73: Which segment can be manually refreshed under Actions? (Choo...
- Question 74: What is a personalization string?...
- Question 75: To make a data extension sendable what must it contain. (Sel...
- Question 76: Northern Trail Outfitters (NTO) would like to improve email ...
- Question 77: A marketer is designing email for mobile devices. Which thre...
- 1 commentQuestion 78: What are the ways that data can be imported into the marketi...
- 1 commentQuestion 79: NTO wants to use a point and click tool to test segmentation...
- 1 commentQuestion 80: Northern Trail Outfitters (NTO) just hired a new associate w...
- 1 commentQuestion 81: A marketer needs to import a text file and does not have acc...
- Question 82: Some of the best practices for interacting with potential an...
- Question 83: What is a true statement about Automation Studio?...
- Question 84: A marketer send an early engagement email to contact who hav...
- Question 85: Which method of storing subscriber information allows a mark...
- Question 86: The marketing team at a bank need to receive a file of all s...
- 3 commentQuestion 87: Which statement regarding editing an email template is true?...
- Question 88: A marketing manager is reporting on the degree of customer e...
- Question 89: The email marketing manager at NTO would like to build a new...
- Question 90: NTO would like to create a landing page that displays subscr...
- Question 91: Which feature can be included in a content box? (Choose 3)...
- 3 commentQuestion 92: A marketer is building a highly personalized email that is s...
- Question 93: A marketer is designing an email and wants to add extra mess...
- Question 94: A marketer developed an email with personalized content base...
- Question 95: Where can a marketer go to learn more information about usin...
- Question 96: A customer managed to automate nightly imports and also has ...
- Question 97: What is a true statement about Subscriber Key? (Choose 3)...
- Question 98: Which two subscriber audiences can be created by using Measu...
- Question 99: Which is a fundamental component of coding responsive emails...
- Question 100: A marketing team is using the Import Activity to import a CS...
- Question 101: What does Exact Target do to help protect your data when you...
- Question 102: An account has Subscriber Key enabled, and will be providing...
- Question 103: Which two best practices should the customer follow to ensur...
- Question 104: A national landscaping company wants to send targeted emails...
- Question 105: What are 2 ways to improve deliverability?...
- 3 commentQuestion 106: A new data extension name orders contains order data one row...
- 4 commentQuestion 107: A marketer wants to ensure that customers on a list want to ...
- Question 108: Which type of data can a subscriber easily update via the Pr...
- Question 109: A marketing associate at Northern Trail Outfitters must crea...
- Question 110: When does the validation of email address occur when using a...
- Question 111: A marketer is using a list-based sending, and wants to segme...
- Question 112: A marketer develop an email with personalized content based ...
- Question 113: What tool is recommended to render personalization strings, ...
- Question 114: Using measures, what data can a marketer use to segment an a...
- Question 115: A marketer wants to overwrite the data in a data extension o...
- 1 commentQuestion 116: Northern Trait Outfitters is using a Smart Capture form on a...
- Question 117: A marketing team would like to send an email to an audience ...
- Question 118: NTO is having its annual footwear sale,NTO wants to top its ...
- Question 119: How can a subscriber update their profile attributes?...
- Question 120: A marketer is preparing an email for sending and completing ...
- Question 121: NTO wants to display different content areas based on the su...
- 2 commentQuestion 122: A marketer is using an import activity on a nightly basis to...
- Question 123: When Deploying a send to its customers, a marketing team wou...
- Question 124: A marketer wants to grow the company's email subscriber list...
- Question 125: Select three (3) best practices for interacting with potenti...
- Question 126: An email marketing team has been tasked with building a new ...
- Question 127: A marketer sends an email to a sendable data extension. The ...
- Question 128: Northern Train Outfitters has a Master Customer List in a sh...
- Question 129: What can a marketer do to enhance a Welcome Series campaign?...
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Recent Comments (The most recent comments are at the top.)
Correction: click conversions/click-through-conversions are anchor tags '<a>' w/ the conversion attribute set to true 'conversion="true" ' to where SFMC counts the click as a conversion.
All click conversions are clicks, but not all clicks are click conversions.
Nonetheless, Path optimizers, and A/B tests for that matter, cannot detect that metric so D is the only one.
Remember, conversions/click-through-conversion are desired actions on a website instigated by an email click (CTA).
Journey path optimizers cannot determine that (limited to open, click, and unsub)