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No.# Why it shows B as a correct answer when the question is about importing the data? The correct answer is A.

No.# C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP

No.# The configuration that most likely caused the email send to fail in this scenario is:

B. Incorrect Sending Relationship

The sending relationship defines how the system should send emails to the recipients. If the sending relationship is set up incorrectly, it can prevent emails from being sent to the intended recipients. It's crucial to ensure that the sending relationship is properly configured to send emails to the specified group of customers. The other options, such as having two fields with 'EmailAddress' data type or failure to choose the send classification, might also cause issues but are less likely to be the primary cause of the send failure in this context.

No.# It's B. Alert Manager https://help.salesforce.com/s/articleView?id=sf.mc_overview_alert_manager.htm&type=5

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No.# Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."

No.# Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor

No.# Import Activity Notification Settings
https://help.salesforce.com/s/articleView?id=sf.mc_es_import_into_de.htm&type=5 (Point 9.)

No.# Missing the "choose two" part

No.# - Ask customers to opt-in at time of purchase online by creating an account
- Create a Facebook lead capturing form to gain opt-ins
- Ask customers to text their email address to a short code to opt-in

No.# - Add "Hero_CTA" to the Tracking Alias field for each link.D. Include "Hero_CTA" in the filename for each Hero image.
- Include an alias attribute in each anchor tag and populate it with "Hero_CTA."

No.# Engagement Split

No.# Use Preview and Test, select a targeted subscriber, and send the email to internal team members.

No.# - Add a "Sign Me Up" form to the homepage.
- Create an SMS campaign allowing customers to sign up for email.

No.# In the Shared Data Extensions folder

https://help.salesforce.com/s/articleView?id=sf.mc_es_shared_data_extensions.htm&type=5

No.# - goal setting to have the system listen to see if user met the goal
- a/b/n testing as a part of the workflow to conduct timing and creative test
- updated or creating salesforce CRM object or records