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After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website. Which type of activity should be used?
Correct Answer: C
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Karup K - Mar 29, 2024
C. Behavioral Trigger
Explanation: A Behavioral Trigger activity in Journey Builder allows Northern Trail Outfitters to continue a customer acquisition journey after a purchase is made on its website. This type of activity is triggered by specific actions or behaviors taken by the customer, such as making a purchase. Once the trigger event occurs, the journey can proceed to send relevant follow-up communications, offers, or actions tailored to the customer's behavior, such as providing post-purchase recommendations or inviting them to join loyalty programs.
Recent Comments (The most recent comments are at the top.)
C. Behavioral Trigger
Explanation:
A Behavioral Trigger activity in Journey Builder allows Northern Trail Outfitters to continue a customer acquisition journey after a purchase is made on its website. This type of activity is triggered by specific actions or behaviors taken by the customer, such as making a purchase. Once the trigger event occurs, the journey can proceed to send relevant follow-up communications, offers, or actions tailored to the customer's behavior, such as providing post-purchase recommendations or inviting them to join loyalty programs.