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BCD, Inc. is an electronics manufacturer. For many years, BCD has purchased custom white packaging with the company's signature black and red logo. Recently, BCD's quality team rejected a large number of these boxes due to the red and black portions of the logo not being correctly aligned. In addition, BCD's program manager has requested that supply management reduce the costs of the packaging, which have risen dramatically in recent years. BCD's supply manager meets with the current supplier and learns the following: 1)The two-tone logo requires multiple setups, and the logo is often misaligned, leading to scrap 2)A single-color logo will not have alignment problems 3)The white boxes are more expensive to produce than plain cardboard boxes 4)The marketing team has determined that the all-white packages are no longer a unique way to brand the organization's products Given this situation, which of the following would be the BEST course of action for BCD's supply manager to take?
Correct Answer: A
The best course of action is to work with the quality and marketing teams, as well as the supplier, to negotiate the purchase of plain boxes with a single-color logo. This solution addresses the alignment issues and reduces costs while aligning with the marketing team's assessment that all-white packaging is no longer unique. Reference: Cost reduction and quality improvement in supply chain management.