The most appropriate frequency for the sales report is weekly, as this will provide the CEO with more up-to-date sales data for improved visibility prior to month-end. A weekly sales report can show the sales performance, trends, and issues of the sales team on a regular basis, and help the CEO to monitor and evaluate the progress and results of the sales activities. A weekly sales report can also help the CEO to identify and address any problems or opportunities that may arise during the month, and to make timely and informed decisions.