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Which of the following will positively affect reputational strength of an organisation? Select TWO that apply.
Correct Answer: D,E
Explanation In a globalisedcommercial world characterised by dynamic market and multiple companies competing for business, a positive corporate reputation can be an enormous asset. Reputational strength in one organisation might be based on some or all of the following characteristics: - Quality of products or services - Low cost/high value for money - High ethical standards - Reliability - Cutting-edge technology - Strong customer focus - Engineering excellence LO 1, AC 1.4