AD0-E318 Exam Dumps | A technical Architect is setting up the data model for a new Adobe Campaign implementation. The customer

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Question 34/34

A technical Architect is setting up the data model for a new Adobe Campaign implementation.
The customer wants to set up personalized birthday campaign and has the following fields in the source database table.
* First_Name
* Age
* Social_Security
* Upload_Data
* DateOyBirth
Which two fields should be included in Campaign data mode? (Choose two.)

A. Social_Security, used for personalization

B. First_Name, used for personalization

C. Age, used for segmentation

D. DateOfBirth used for segmentation

E. Upload_Date used for segmentation

Correct Answer: B,D

1. First_Name should be included in the Campaign data model as it can be used for personalization in the birthday campaign. It can be used in the salutation of the email or SMS message, for example, "Happy birthday, [First_Name]!".
2. DateOfBirth should be included in the Campaign data model as it is used to segment the recipients based on their birthdate, to ensure that the birthday campaign messages are sent to the right recipients on the right day.
Social Security Number is considered as sensitive personal data and it is not recommended to include it in the Campaign data model due to the security risks and the compliance regulations. Age and Upload_Date not really useful for the birthday campaign and should not be included in the Campaign data model.

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