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A company has Google Analytics. Adobe Campaign and Adobe target in their marketing stack. They want to message customers with an hour after they abandon their carts. Which option should the Architect recommend?
Correct Answer: D
The best option for messaging customers with an hour after they abandon their carts would be to integrate with Google Analytics using the Genesis connector and execute a Reminder campaign. The Genesis Connector allows Adobe Campaign to pull in data from Google Analytics and use that data to trigger a Reminder campaign. By using the data from Google Analytics, the company can ensure that they are targeting customers who have abandoned their cart and sending the message within an hour of abandonment.