A customer wants to minimize the total incremental cost of the campaigns. They are licensed for email, SMS, and postal mail channel. They have good data quality as well as significant historical data quality as well as significant historical data on contact rates per channel. Which two solution approaches should be recommended? (Choose Two)
Correct Answer: C,D
Option C will allow the customer to use their historical contact data to segment customers by the reachable contact channel preference, and prioritize the contact volume initially to the lowest cost channel. This will help reduce the overall cost of the campaigns.
Option D will help limit the communication volume by implementing a content preference management webapp and implementing contact pressure typology rules. This will ensure that contacts are only included in relevant campaigns and are not bombarded with unnecessary communications.