AD0-E318 Exam Dumps | A company provides requirements for a new marketing campaign that will send selected customers one of

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Question 13/34

A company provides requirements for a new marketing campaign that will send selected customers one of several newsletter communications with selected articles based on the recorded interests.
The solution must use their centralized customer data, no older than from the previous day, and customize the newsletter template to contain articles relevant to the customers preferences.
The campaign should consider whether the customer has subscribed to the newsletter and what frequency the customer has opted in to receive the communications.
Which two options should be implemented?

A. The Interaction module to manage presenting content to customers

B. A CRM connector to ETL customer data into Campaign

C. A custom solution to manage customers' preferences

D. Audience manager integration to shape audience for each newsletter

E. Offline and Online channel integration to allow cross channel journeys

Correct Answer: B,D

1. A CRM connector to ETL customer data into Campaign: A CRM connector allows for the extraction, transformation, and loading of customer data into Campaign, ensuring that the most recent and accurate data is used to customize the newsletter template and target the correct customers. D. Audience manager integration to shape audience for each newsletter: Audience manager allows to segment audience based on their preferences, behavior, demographics, etc. It helps to shape audience for each newsletter and target them with specific content. It will help in identifying customers and target them based on their preferences and subscribed newsletter frequency.

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