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The marketing team at Northern Trail Outfitters wants to remove customer data 30 days after it is uploaded to Marketing Cloud Engagement. Which feature helps to regulate how long information is kept in a data extension?
Correct Answer: B
To remove customer data 30 days after it is uploaded to Marketing Cloud Engagement, the marketing team should use the Data Retention feature. This feature allows for the configuration of retention policies for data extensions, specifying how long records should be retained before being automatically deleted. Setting a Data Retention policy of 30 days ensures that customer data is systematically removed after the specified period, helping to manage data storage efficiently and comply with data privacy regulations.