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Question 18/54
Northern Trail Outfitters (NTO) wants more insight into website traffic and behavior generated from promotional email campaigns.
Which type of tracking should the associate add to links in emails to better understand NTO's site traffic?
Which type of tracking should the associate add to links in emails to better understand NTO's site traffic?
Correct Answer: B
UTM Parameters are tags added to URLs in emails to track site traffic originating from specific campaigns.
These parameters provide insights into website traffic, user behavior, and the effectiveness of promotional email campaigns by tracking data within Google Analytics or similar platforms.
* Benefits of UTM Parameters: They offer detailed information on traffic sources, helping NTO understand which campaigns drive website visits and conversions.
* Salesforce Documentation Reference: For more on tracking with UTM Parameters, see Using UTM Parameters in Marketing Cloud.
These parameters provide insights into website traffic, user behavior, and the effectiveness of promotional email campaigns by tracking data within Google Analytics or similar platforms.
* Benefits of UTM Parameters: They offer detailed information on traffic sources, helping NTO understand which campaigns drive website visits and conversions.
* Salesforce Documentation Reference: For more on tracking with UTM Parameters, see Using UTM Parameters in Marketing Cloud.
- Question List (54q)
- Question 1: DreamHouse Realty just finished an open house and has acquir...
- Question 2: A new marketing associate at Northern Trail Outfitters wants...
- Question 3: Cloud Kicks (CK) has a very important new product launch com...
- Question 4: The digital marketing associate at Northern Trail Outfitters...
- Question 5: The marketing team at Northern Trail Outfitters is exploring...
- Question 6: The marketing team at Northern Trail Outfitters wants to use...
- Question 7: In Email Studio, what is used to uniquely identify individua...
- Question 8: The marketing associate at Cloud Kicks wants to create a cus...
- Question 9: Northern Trail Outfitters wants to send first-time customers...
- Question 10: A marketing associate needs to create a criteria-based subse...
- Question 11: Which field is used to uniquely identify an individual acros...
- Question 12: Management at Cloud Kicks wants to engage customers who have...
- Question 13: Cloud Kicks wants to review its bounces for a send. Which fe...
- Question 14: A Cloud Kicks associate is tasked with evenly distributing a...
- Question 15: A marketing associate is tasked with making changes to an ex...
- Question 16: The marketing manager at Cloud Kicks would like a report on ...
- Question 17: Northern Trail Outfitters created a new team to oversee its ...
- Question 18: Northern Trail Outfitters (NTO) wants more insight into webs...
- Question 19: A marketing associate at Cloud Kicks wants to acquire new em...
- Question 20: What is used to identify unique member records?...
- Question 21: Management at Northern Trail Outfitters wants to run a new c...
- Question 22: Management at Northern Trail Outfitters would like to start ...
- Question 23: How should users in a business unit make items accessible to...
- Question 24: The marketing team at Cloud Kicks notices that a critical da...
- Question 25: Cloud Kicks wants to ensure it has the highest quality conta...
- Question 26: DreamHouse Realty (DR) is creating a Smart Capture form usin...
- Question 27: Cloud Kicks is participating in an event partnering with ath...
- Question 28: The marketing associate at Cloud Kicks is asked to compare g...
- Question 29: The marketing team at Cloud Kicks notices that several hard ...
- Question 30: What is a benefit of enrolling new contacts into a nurture c...
- Question 31: According to GDPR principles, what is a company allowed to d...
- Question 32: Northern Trail Outfitters (NTO) has multiple divisions and b...
- Question 33: The marketing team at Cloud Kicks wants to set up a form on ...
- Question 34: A marketing associate wants to ensure that valid and clean d...
- Question 35: An associate is working on an email containing personalized ...
- Question 36: A marketing associate at Cloud Kicks is creating a data exte...
- Question 37: Cloud Kicks has three products it wants to individually feat...
- Question 38: Northern Trail Outfitters (NTO) decided to expand into guide...
- Question 39: The marketing team at Northern Trail Outfitters wants to rem...
- Question 40: The marketing manager at Cloud Kicks would like a report on ...
- Question 41: The marketing team at Cloud Kicks wants to easily report the...
- Question 42: The marketing team at Northern Trail Outfitters is exploring...
- Question 43: Northern Trail Outfitters is receiving numerous complaints f...
- Question 44: Northern Trail Outfitters is implementing an email send log ...
- Question 45: Northern Trail Outfitters wants to send first-time customers...
- Question 46: As a best practice, which value should an associate use when...
- Question 47: The marketing team at Northern Trail Outfitters has been run...
- Question 48: The marketing team at Cloud Kicks believes that adding a sub...
- Question 49: Cloud Kicks (CK) is sending an email to announce a new shoe ...
- Question 50: The marketing team at Northern Trail Outfitters wants to sen...
- Question 51: A marketing associate needs to import data from a field call...
- Question 52: A marketing associate needs to set up a promotional email fo...
- Question 53: The marketing team at Cloud Kicks is reusing an email with u...
- Question 54: A marketing associate at Northern Trail Outfitters wants to ...
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