PDX-101 Exam Dumps | What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?

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Question 4/151

What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?

A. Update the conversion field in Google Analytics.

B. Sync prospects with Google AdWords.

C. Send emails to prospects from Gmail.

D. Append UTM parameters to a prospect record.

Correct Answer: D

The Google Analytics connector allows Marketing Cloud Account Engagement to append UTM parameters to a prospect record. UTM parameters are tags that you can add to the end of a URL to track the source, medium, campaign, term, and content of your web traffic. By connecting Marketing Cloud Account Engagement with Google Analytics, you can automatically add UTM parameters to your Marketing Cloud Account Engagement tracked links and sync them with the prospect records. This allows you to see how your prospects are interacting with your online campaigns and measure their effectiveness

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