PDX-101 Exam Dumps | How could a visitor convert to a prospect?

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Salesforce.PDX-101.v2024-09-30.q151
Question 134

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Question 134/151

How could a visitor convert to a prospect?

A. Download an eBook

B. Open a Marketing Cloud Account Engagement email

C. Submit a Marketing Cloud Account Engagement form

D. Watch a video hosted in Wistia

Correct Answer: C

The way that a visitor can convert to a prospect is by submitting a Marketing Cloud Account Engagement form. A visitor is an anonymous person who visits a website that has Marketing Cloud Account Engagement tracking code installed. A visitor can be identified by their IP address, location, browser, device, and pages viewed. A visitor can also be tracked by Marketing Cloud Account Engagement cookies if they have visited the website before. A visitor can convert to a prospect when they provide their email address to Marketing Cloud Account Engagement through a form, a form handler, a landing page, or a custom redirect. A prospect is a known person who has a record in Marketing Cloud Account Engagement and can be associated with a lead or a contact in Salesforce. A prospect can be tracked by their email address, activities, score, grade, and other fields. A prospect can also be segmented, nurtured, and qualified by Marketing Cloud Account Engagement5. Option A is not correct because downloading an eBook does not necessarily convert

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