MCE-Admn-201 Exam Dumps | Einstein Recommendations uses data extensions to store user-facing information How is this data passed

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Question 51

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Question 51/81

Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?

A. Google Analytics 360

B. Collect Tracking code

C. Conversion Tracking

D. Web & Mobile Analytics

Correct Answer: B

The Collect Tracking code is a JavaScript code that is added to a website to capture and send user behavior data to Marketing Cloud. This data is stored in data extensions and can be used for Einstein Recommendations1

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