MCE-Admn-201 Exam Dumps | A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.

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Question 12/81

A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?

A. Parameter Manager

B. Web and Mobile Analytics

C. Advertising Studio

D. Personalization Builder

Correct Answer: A

To append UTM tracking parameters to links in emails:
Use Parameter Manager: This functionality within Marketing Cloud allows for the addition of UTM parameters to links across emails systematically. It provides a centralized control over tracking parameters, making it easy to manage and apply consistent tracking across various campaigns.
Configuration: Set up the UTM parameters in the Parameter Manager and these will be automatically appended to all links in the emails sent.
Reference: Salesforce Marketing Cloud Parameter Manager

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