To support the development of a new eCommerce section and leverage transactional data in customer journeys, the following Marketing Cloud features are relevant:
A). Data Designer: Enables the design and configuration of data models within Contact Builder, crucial for managing transactional data effectively for use in journeys.
D). Content Builder: Facilitates the creation of personalized email content using transactional data, enhancing the relevance and engagement of communications sent to customers.
These features are essential for integrating and utilizing transactional data to drive personalized customer interactions within eCommerce contexts.
Reference: Salesforce Help - Data Designer Reference: Salesforce Help - Content Builder