MCE-Admn-201 Exam Dumps | A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in

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Question 55/81

A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?

A. Advertising Studio

B. Personalization Builder

C. Web and Mobile Analytics

D. Web Analytics Connector

Correct Answer: D

To append an Urchin Tracking Module (UTM) variable string to links in emails, the Marketing Cloud admin should use the Web Analytics Connector (WAC). This functionality automatically appends tracking parameters, such as UTM parameters, to all URLs in outgoing emails. This allows for detailed tracking of email effectiveness within analytics platforms like Google Analytics. The Web Analytics Connector can be configured within Email Studio to include specific UTM parameters as required by marketing strategies.
Reference: Salesforce Help - Web Analytics Connector

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