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Question 34/60
The marketing associate at Cloud Kicks wants to create a custom report to only track key performance indicators (KPIs) prioritized by leadership.
Which feature should the associate use?
Which feature should the associate use?
Correct Answer: C
To track key performance indicators (KPIs) prioritized by leadership, the associate should use Marketing Cloud Engagement Reports. These reports provide detailed insights into the performance of marketing activities, allowing for the analysis of various KPIs such as engagement rates, conversion rates, and other metrics that are crucial for evaluating the success of marketing efforts. Engagement Reports in Salesforce Marketing Cloud offer customizable options to focus on the specific KPIs that leadership has prioritized, providing a tailored view of campaign performance.
- Question List (60q)
- Question 1: An associate is working on an email containing personalized ...
- Question 2: Northern Trail Outfitters has many email sends and wants to ...
- Question 3: Northern Trail Outfitters wants to add new records to a data...
- Question 4: Cloud Kicks is sending an email and wants to avoid any auto-...
- Question 5: A new marketing associate at Northern Trail Outfitters wants...
- Question 6: DreamHouse Realty (DR) is creating a Smart Capture form usin...
- Question 7: A marketing associate needs to set up a promotional email fo...
- Question 8: A marketing associate at Cloud Kicks has been asked to manua...
- Question 9: DreamHouse Realty just finished an open house and has acquir...
- Question 10: Management at Cloud Kicks wants to engage customers who have...
- Question 11: Which CAN-SPAM requirements should a marketing associate be ...
- Question 12: Cloud Kicks wants to ensure it has the highest quality conta...
- Question 13: Cloud Kicks (CK) is sending an email to announce a new shoe ...
- Question 14: The marketing team at Northern Trail Outfitters wants to tes...
- Question 15: The marketing team at Northern Trail Outfitters is exploring...
- Question 16: A marketing associate needs to import data from a field call...
- Question 17: The marketing team at Northern Trail Outfitters wants to rem...
- Question 18: In Email Studio, what is used to uniquely identify individua...
- Question 19: Northern Trail Outfitters wants to ensure its subscribers re...
- Question 20: What impact does a field marked as Nullable have when import...
- Question 21: The marketing team at Cloud Kicks notices that a critical da...
- Question 22: A marketing associate needs to create a criteria-based subse...
- Question 23: How should users in a business unit make items accessible to...
- Question 24: A customer complains to Cloud Kicks (CK) that they missed th...
- Question 25: The marketing team at Cloud Kicks believes that adding a sub...
- Question 26: The marketing team at Cloud Kicks notices that several hard ...
- Question 27: Which setup allows for data extensions to be used by child b...
- Question 28: A marketing associate needs to import a CSV file into a data...
- Question 29: Which field is used to uniquely identify an individual acros...
- Question 30: Cloud Kicks wants to build trust with customers by creating ...
- Question 31: Northern Trail Outfitters (NTO) wants to ensure that stale c...
- Question 32: DreamHouse Realty (DR) has created a journey that sends an e...
- Question 33: An associate wants to reference additional resources in Mark...
- Question 34: The marketing associate at Cloud Kicks wants to create a cus...
- Question 35: As a best practice, which value should an associate use when...
- Question 36: Northern Trail Outfitters wants to add new customer data to ...
- Question 37: A marketing associate at Northern Trail Outfitters is prepar...
- Question 38: Under GDPR, which rights does the consumer have to the data ...
- Question 39: Northern Trail Outfitters wants to send first-time customers...
- Question 40: . Northern Trail Outfitters (NTO) sends promotional emails w...
- Question 41: What unifies a customer across multiple channels?...
- Question 42: The marketing team at Northern Trail Outfitters recently con...
- Question 43: A marketing associate at Northern Trail Outfitters is sendin...
- Question 44: Cloud Kicks sends a digital receipt for all online orders. T...
- Question 45: Northern Trail Outfitters uses multiple IP addresses for ema...
- Question 46: The marketing manager at Cloud Kicks would like a report on ...
- Question 47: Cloud Kicks wants to review its bounces for a send. Which fe...
- Question 48: A Cloud Kicks associate is tasked with evenly distributing a...
- Question 49: A marketing associate at Cloud Kicks has just activated thei...
- Question 50: Cloud Kicks uses Marketing Cloud Engagement to launch target...
- Question 51: Northern Trail Outfitters (NTO) decided to expand into guide...
- Question 52: Cloud Kicks (CK) is sending a new publication. There is deba...
- Question 53: What is used to identify unique member records?...
- Question 54: The marketing associate at Cloud Kicks is asked to compare g...
- Question 55: The marketing team at Cloud Kicks has identified an audience...
- Question 56: Northern Trail Outfitters wants to send follow-up messages t...
- Question 57: A marketing associate at Northern Trail Outfitters needs to ...
- Question 58: A marketing associate has a list of contacts that needs to b...
- Question 59: How should users in a business unit make items accessible to...
- Question 60: Northern Trail Outfitters has a product recall and needs to ...
