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DreamHouse Realty (DR) has created a journey that sends an email to contacts with new properties for sale in the recipient's area of interest. How should DR ensure a contact is only receiving emails specific to their area of interest?
Correct Answer: A
Decision splits in Journey Builder allow DreamHouse Realty to send targeted emails based on contacts' specific areas of interest. By using a decision split based on location, the journey can branch to ensure that each contact receives content relevant to their preferred areas without needing separate journeys for each location. * Advantages of Decision Splits: This approach keeps the journey streamlined and ensures relevant content delivery based on criteria such as geographic location. * Salesforce Documentation Reference: See Journey Builder Decision Splits for configuring audience segmentation.