To manage follow-up messages in a journey, the "Re-Entry only after exiting" setting allows contacts to re- enter the journey after they have fully exited it. This is ideal for controlling repeated messages in scenarios like abandoned cart follow-ups, where you want to avoid sending repeat messages too frequently.
* Why Re-Entry Only After Exiting is Ideal: It prevents contacts from re-entering the journey repeatedly while they are still in it, reducing potential customer frustration from receiving redundant messages.
* Salesforce Documentation Reference: See Journey Builder Entry Settings for further insights.