EEB-101 Exam Dumps | The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.

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Question 24/67

The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their sender reputation?

A. Continue monitoring the bounce rate for changes.

B. Remove the bounced addresses before the next send.

C. Nothing - bounce rates up to 30% are acceptable.

Correct Answer: B

Removing the bounced addresses before the next send is a best practice to uphold the sender reputation and avoid being marked as spam. Bounce rates above 10% are considered high and can negatively affect the deliverability and engagement of email campaigns. [Source: Trailhead]

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Question List (67q): Question 1: A marketer with Northern Trail Outfitters needs to review ho...; Question 2: Northern Trail Outfitters (NTO) wants to add automation to i...; Question 3: Northern Trail Outfitters (NTO) wants to simplify a journey ...; Question 4: The customer service team at Northern Trail Outfitters is re...; Question 5: Northern Trail outfitter wants to use an AI-based approach t...; Question 6: A marketer wants to send emails to segments that are created...; Question 7: A marketer is preparing to send out the weekly newsletter, b...; Question 8: Northern Trail Outfitters (NTO) is building a welcome journe...; Question 9: Northern Trail Outfitters imports an encrypted file of its s...; Question 10: A marketing manager wants to import the Not Sent extract int...; Question 11: Northern Trail Outfitters' analytics team has requested data...; Question 12: Northern Trail Outfitters (NTO) is launching a post-purchase...; Question 13: Northern Trail Outfitters wants multiple business units to a...; Question 14: The CMO at Northern Trail Outfitter (NTO) has tasked the mar...; Question 15: Northern Trail Outfitters (NTO) receives a daily file drop o...; Question 16: A marketer wants to quickly view the link performance for a ...; Question 17: Northern Trail Outfitters wants to utilize an Amazon s3 buck...; Question 18: A marketer wants to increase the engagement rate of an email...; Question 19: Northern Trail Outfitters wants to ensure that the Email Add...; Question 20: Northern Trail Outfitters (NTO) is having an issue with bad ...; Question 21: Northern Trail Outfitters (NTO) has noticed a decrease in op...; Question 22: A marketer has been asked to collect corner information usin...; Question 23: Northern trail Outfitters (NTO) is designing a journey for i...; Question 24: The marketing team at Northern Trail Outfitters observed a b...; Question 25: A marketer is asked to create a sendable data extension from...; Question 26: Northern Trail Outfitters (NTO) has expanded into 15 new cou...; Question 27: A marketer needs to send emails to all 20 members of the cre...; Question 28: A marketer wants to better organize their assets in Marketin...; Question 29: A marketer has started using Datorama Reports to enhance the...; Question 30: Northern Trail Outfitters wants to ensure a group of subscri...; Question 31: The website team at North Trail Outfitter has noticed perfor...; Question 32: When building an email audience, a marketer first runs a que...; Question 33: Northern Trail Outfitters (NTO) wants to manager subscriber ...; Question 34: A marketer has scheduled an email that was approved in Conte...; Question 35: Northern Trail Outfitters is building an automation that sho...; Question 36: An insurance company has launched a new campaign to target I...; Question 37: Northern Trail Outfitters (NTO) wants to test Einstein Recom...; Question 38: A customer requested Northern Trail Outfitters NOT record an...; Question 39: A marketer is testing an email that includes an Interactive ...; Question 40: Northern Trail Outfitters (NTO) has a promotional email inte...; Question 41: A retailer has revamped their loyalty program. They want to ...; Question 42: Northern Trail Outfitters (NTO) notices a larger than normal...; Question 43: A marketing manager identified an upcoming email campaign fo...; Question 44: Northern trail Outfitters' marketing department wants to rev...; Question 45: A marketer has been asked to collect consumer information us...; Question 46: Leadership at Northern Trail Outfitters wants to see a dashb...; Question 47: A marketer has created an event confirmation email which is ...; Question 48: Northern Trail Outfitters wants to use a specific IP address...; Question 49: Northern Trail Outfitters sends out 50, 000 emails on a Frid...; Question 50: The data team at Northern Trail Outfitters (NTO) has configu...; Question 51: A marketer for Northern Trail Outfitters needs to automatica...; Question 52: A marketing manager has created a global template at the top...; Question 53: A marketing developer wants to receive daily report of sends...; Question 54: Northern Trail Outfitters (NTO) needs a quick listing of all...; Question 55: Northern Trail Outfitters (NTO) wants to improve the accessi...; Question 56: Northern Trail Outfitters (NTO) has a new product launch. Wh...; Question 57: Within Datorama reports for Marketing Cloud, a marketer woul...; Question 58: Northern Trail Outfitters (NTO) has multiple lines of busine...; Question 59: Northern Trail Outfitters (NTO) has child business units tha...; Question 60: Northern Trail Outfitters (NTO) sends hundreds of different ...; Question 61: Northern Trail Outfitters (NTO) is troubleshooting why a tri...; Question 62: A marketer has built a journey that they want to run multipl...; Question 63: Northern Trail Outfitters' marketing manager wants to schedu...; Question 64: Leading up to various holidays seasons, Northern Trail Outfi...; Question 65: A marketer has noticed an increase in unsubscribes. They wou...; Question 66: Northern Trail Outfitters (NTO) released a clever promotiona...; Question 67: A marketing manager notices emails clustered with images tha...

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