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Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them. Which feature should help achieve this?
Correct Answer: C
Einstein Engagement Frequency is a feature that uses artificial intelligence to analyze subscriber engagement data and determine the optimal number of emails to send to each subscriber per week. Marketers can use Einstein Engagement Frequency to segment subscribers based on their engagement frequency range and target them with personalized email campaigns.