EEB-101 Exam Dumps | A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them. What

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Salesforce.EEB-101.v2024-05-02.q67
Question 38

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Question 38/67

A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?

A. Exclusion Script

B. DoNotTrack Attribute

C. Consent Management

Correct Answer: B

The DoNotTrack attribute is a personalization string that can be used to prevent Marketing Cloud from tracking opens and clicks for a specific subscriber. It can be set to true or false in the subscriber's profile or in a data extension field. If it is set to true, Marketing Cloud will not record any opens or clicks performed by that subscriber.

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