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A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them. What should be configured to ensure compliance with this request?
Correct Answer: B
The DoNotTrack attribute is a personalization string that can be used to prevent Marketing Cloud from tracking opens and clicks for a specific subscriber. It can be set to true or false in the subscriber's profile or in a data extension field. If it is set to true, Marketing Cloud will not record any opens or clicks performed by that subscriber.