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Universal Containers (UC) has an Account Hierarchy of customer accounts, with parent accounts representing corporate headquarters and child accounts representing franchises. The VP of sales believes that many franchises are missing from UC's Sales Cloud org because sales reps are unaware of them. What should the consultant recommend to fill in the missing franchises?
Correct Answer: B
A data enrichment package from AppExchange can help identify and fill in missing data, such as unlisted franchises, by integrating external data sources to supplement Salesforce records. These packages typically use third-party data services to provide additional account information, ensuring that sales reps have a more complete view of account hierarchies. This approach aligns with Salesforce's recommendations for managing account data and enhancing the quality of CRM records, as data enrichment tools can automatically update and add missing entries.